David Pichette
David Pichette is the founder of Mainstage Multimedia and the editorial voice behind its technology coverage, writing on artificial intelligence, media production, and the tools reshaping both. As a content creator and producer, he publishes ongoing analysis of AI models, production workflows, and how emerging technology is changing how brands make and own their content.
Beat: artificial intelligence, media production technology, and how emerging tools change the way brands create and own their content.
Outlet: Mainstage Multimedia — News & Releases, a technology and production publication.
Selected technology coverage
Most businesses hand their most valuable intelligence to third-party platforms without realizing it. Owning your data outright changes what you can build, decide, and predict from here on out.
Higgsfield AI produced a 110-minute feature film called Cully Hill Boys with 28 people, four weeks, and roughly $2 million. A comparable Hollywood production would cost $20 to $100 million and take 12 to 18 months. Here is what that shift means for anyone who commissions video content for a living.
Google's signals are already rewarding human-crafted content and pushing AI-detected pages down the rankings. Here is what an AI content audit looks at, what needs fixing, and how Mainstage's web team helps you get ahead of it.
Bot and AI agent traffic is rapidly outpacing human browsing, and most brand websites were never built for it. Here is what the shift means and how to make sure your online presence stays visible and credible in an increasingly automated web.
AI is reshaping how video gets edited, but the real gains come when human producers stay in charge of strategy and story. Here is what that looks like in practice.
A widely-shared study claimed AI-heavy pages rank lower on Google. The study's own numbers tell a different story, and Google's actual documentation says the same thing: the problem is not who wrote the content, it is whether the content contains anything the world does not already have.
The EU AI Act's Article 50 sets clear transparency rules for any company using AI to interact with users, generate content, or automate decisions. Here is what it requires, why it matters for AI-first businesses, and how to build compliance into your infrastructure from day one.
The open-weight vs. closed-model AI debate isn't just a tech argument. For marketing and L&D teams, it has real consequences for speed, IP ownership, and content security on every production project.
AI can generate stunning output, but does it understand anything it creates? Drawing on ideas explored on the Diary of a CEO podcast with John Lennox, we unpack what machine "creativity" really means and why human judgment still drives every great production.
Not every AI tool belongs in a professional production pipeline. Here is the plain-spoken framework Mainstage Multimedia uses to decide which tools earn a place in client work and which ones get left out.
When AI tools shift overnight and freelance rosters collapse under the pressure, a single integrated production team that plans, produces, and delivers finished work is the only vendor relationship built to survive the pace of change.
Most brands are using AI as a fancy search bar. Here is what it actually looks like when AI agents handle research, scripting, scheduling, and post-production inside a producer-led workflow.